Zappos is one of my favorite internet businesses. The level of customer service cannot be beat. Zappos is also starting to diversify, they are no longer just shoes. Zappos is now in the apparel business. It really makes it easy to buy apparel/shoes from Zappos because they allow free shipping on returns AND they send your purchases overnight when you select "ground" shipping. I recently heard a story of a woman who bought 20 pair of shoes. She didn't know her size so she ordered multiple sizes and styles. She returned the 17 pair that didn't fit and Zappos happily paid for the return. Zappos is truly all about the customer.