8 myths that haunt online marketers

Sure, you've heard it all before -- but is everything we hear right? We asked digital media experts to go against the grain and debunk some commonly held wisdom about the business. Some of these truisms used to be true but are no longer; others are legacies of the traditional advertising world. And one of them might depend on whether you're on the client or agency side of the table.

My love affair with Zappos continues...

I will say it again the best customer service I have ever had from any retail store or web site is Zappos. I came across the 10 Core Values Zappos employs the other day and thought I would list them. If every company/service followed such practices the world would be a better place.

Zappos Core Values:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Any business owner should appreciate the above